FASHION IN THE 90'S IN AUSTRALIA
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Fashion in the 90s was of large significance in shaping Australian society. New styles and genres were introduced, leading to the formation of subcultures and stereotypes that continue to exist today. These new trends also saw Australian culture largely resemble American culture.
Different styles of clothing became popular in the nineties, which was immensely significant in creating different stereotypes as seen above. Minimalism fashion was characterised by black and white clothing and often sport clothing including white sneakers and “skorts” (shorts with fabric over the front to look like a skirt). Grunge fashion is the fashion associated by the genre of music. The look consists of ripped jeans, band t-shirts, flannels, and Doc Martens. The mainstream girly style commonly worn included cutesy, plastic butterfly clips, scrunchies, plastic chokers, baby doll dresses, jelly shoes and overalls. In addition, supermodels like Kate Moss and Naomi Campbell were popular in the 90s. Popularized with Kate Moss was the style “heroin chic”, glamorising being very skinny and pale. Many of these looks were affiliated with expectations of behaviours and attitudes, contributing to stereotypes such as the “dainty and feminine girl” and the “hipster”. To a degree these stereotypes created through fashion continue to exist in today’s society.
Different styles of clothing became popular in the nineties, which was immensely significant in creating different stereotypes as seen above. Minimalism fashion was characterised by black and white clothing and often sport clothing including white sneakers and “skorts” (shorts with fabric over the front to look like a skirt). Grunge fashion is the fashion associated by the genre of music. The look consists of ripped jeans, band t-shirts, flannels, and Doc Martens. The mainstream girly style commonly worn included cutesy, plastic butterfly clips, scrunchies, plastic chokers, baby doll dresses, jelly shoes and overalls. In addition, supermodels like Kate Moss and Naomi Campbell were popular in the 90s. Popularized with Kate Moss was the style “heroin chic”, glamorising being very skinny and pale. Many of these looks were affiliated with expectations of behaviours and attitudes, contributing to stereotypes such as the “dainty and feminine girl” and the “hipster”. To a degree these stereotypes created through fashion continue to exist in today’s society.
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Fashion was popularised primarily through American films aimed at teenagers, resulting in strong links between the fashion culture of Australia and the fashion culture of America. Today this is still the case. One example is the film “Clueless”; the clothing styles worn were considered iconic and trendy and remain somewhat a part of our culture today. |